Another collaboration with King Canaray. After 2 days of hard work for the Heineken People, we thought they needed some freshness! Treat will put a kick ass show together that will make everybody...

 As creative partner to Dancevalley we're also responsible for the marketing ideas. Upstream Media is the agency that handles all the artwork and we can't say enough how happy we are with them....

Treat & Kluun proudly present: HEMELTAARTDAG 2012 (wordplay on the Dutch word for Ascension day and Pie throwing) The legendary pie throwing party in Amsterdam! Thursday 17th of May, starts at...

 The SXSW team led by Michiel Frackers and Stacy K are leaving Amsterdam to really kick ass at Maggie Mae's in Austin Texas during the South by Southwest festival. All in the name of promoting...

 We had a wild successful night in Hotel Arts in Barcelona for Vimpelcom and it was definitely a party to remember! Treat was responsible for the show and entertainment in collaboration with...

This new year we've been so excited continuing our INK & DRINK nights, hosted by Nightwriters (our joint company with Dutch writer Kluun). Our monthly Thursday kick off started on the 9th of...

Dance valley asked us to be their creative partner for the whole festival! We have to be honest about this peeps: it will be a tough job after last years troubled sales. But then again, tough jobs...

Spotify approached us and as big music lovers, there was no way we would refuse! We're organising a party in Amsterdam to celebrate Spotify's success in Holland.

Treat was asked by AXE to come up with an activation stunt and to deliver it with a blast! Yes, we will definitely show the 'Treat' effect in full force! What will happen exactly? Top secret for now!

This was a fantastic night and we enjoyed ourselves to the max! Under false pretences we lured out guests to a top secret location. Through a small, narrow alley the guests were welcomed into a...

We were asked by Vimpel to organise a private party in Barcelona. The 750 invited guests will not recognize Hotel Art in Barcelona anymore as a hotel after its metamorphoses into a true super club!...

This summer will see the 18th Dancevalley take place in Spaarnwoude (Netherlands). Complete with a total new look, a new feel. And Treat can't wait to get started... because we've been asked to...

The Malibu Winter break on the 'Ocean Diva' in Rotterdam was a huge success! DJ Roog, Ricky Rivaro and Hitmeister D were taking care of the beats. Winter break? More like a summer party in the middle...

Beginning of March the South by Southwest festival takes place in Texas. Amsterdam Start-up House asked us to come up with a name and a concept for a new, umbrella networking organisation, where...

Stacey Rookhuizen and 'De Zilveren Cock-Ring' (Silver Cock-Ring) was the name of the game for a night at Hotel L'Europe. Together with Treat, Stacey took the guests for a little ride. The final story...

Kluun and Hans v.d. Beek presented their book 'Aan De Amsterdamse Nachten' (wordplay to a famous Dutch song title, freely translated as 'An ode to Amsterdam nights'). With some of Treat's magic this...

Stacey Rookhuizen approached Treat to make a fun play on the Silver Cock-Ring. And she was right, just leave that to us!! Stacey and Treat joined forces to create a very surprising presentation of...

Treat was asked by Malibu to create an exceptional party in honour of the winter limited edition. Malibu celebrates the festive season with the new bottle 'Malibu Snowflake' a unique and winter...

We've succeeded again! The third edition of Ink & Drink is coming up! With the passionate planning and care of Nienke Dettmeijer, the guests who will read from their recent works will be none...

On December 15, in collaboration with Brandlink we will create an unforgettable Chistmas for Marktplaats.nl. Marktplaats is the leading Dutch buying and selling portal. After a special dinner we will...

The 'Parool' was present last Friday :-) and handed out 5 glasses. Something that doesn't happen very often. What: book presentation 'Aan de Amsterdamse nachten' (Ode to Amsterdam nights), written...

It’s with great regret that we have to announce the Armin Only Mirage show at Monster Massive 2011 won’t be going ahead in Los Angeles on 29th October. The show has been cancelled due to...

Saturday October 22 Miss Nine will create an unforgettable event during the ADE (Amsterdam Dance Event). Goosecraft is the official partner to this event and supports Miss Nine with her subtle...

Treat will be entertaining the book presentation with the launch of Kluun & Hans v/d Beek's new book “Aan de Amsterdamse Nachten” (Ode to Amsterdam nights). Feel free to take a look...

Treat will continue to seriously celebrate Halloween at the end of this month, with the last Armin Only show in L.A. Unbelievable how grand this tour has been. This tour definitely makes us...

Supporting a KesselsKramer campaign for J&B Worldwide, Treat created an international overview of DJ's suitable for the J&B ‘Start A Party’ concept. We also contracted the DJ for...

From October 19th until the 22nd Amsterdam literally becomes the epicentre of the dance scene when more than a 100.000 lovers of dance music take on the Amsterdam nightlife. The biggest electronic...

Michiel van der Wal, independent curator and advisor from the United States, will present the works of three young American, emerging artists in 'the Nieuw Dakota'. Their names: Ana Cardoso, Alex...

The first edition of Wheels in 'de Gashouder' (an old industrial building in Amsterdam, its name literally translated as 'the Gaskeeper') was a real Treat! Thanking everyone who came out to roll! We...

Treat has been asked by Alda Events, one of the leading party organizations in the world, to come up with a new concept for DJ's Sunnery James & Ryan Marciano. We're buzzing and brainstorming,...

We, at Treat and Alda, have been overwhelmed by the fun and especially great responses we received for the Electronic Family! We will definitely return! You can find some of the pictures here, a...

‘Wheels’ has always been one of kind! --- ‘The kind where the really really good times rolled’. --- The times where breakers, bikers, babes & discodancing-skate-aholics...

We've just received an approval for show plans in the opening month of Club White in Beirut. We at Treat are ecstatic and will turn the other side of the world upside down again!

Treat is working full force for the Electronic Family event. We're looking forward to the acoustic sessions of Eller, Nadia Ali and Christian Burns.

Everyone always looks so goooood, like they're edible on 'Hemeltaartdag' (wordplay on the word for Dutch Ascension day – incorporating the word “Pie”). This year we'll give away...

Commissioned by Alda Events, Treat will take on the art-direction for the "Electronic Family" (the first outdoor trance festival which will take place on July 30 in the 'Amsterdamse Bos')....

Do you want to be updated with all of Treats ins and outs? And also win guest list spots or be able to get hold of free tickets? Make sure you follow Sophie Louise on Twitter!...

Club NL and Treat are teaming up with the The Fabulous Shakerboys to turn the Amsterdam nightlife upside down again (stirred, not shaken)! Sophie Louise's magic touch is managing this great party and...

We cordially invite Amsterdam’s darkest, sophisticated, perverted, pretentious party people to come out and play. An 'Invitation Only' night at Club NL created by SOPHIE LOUISE & MARCEL...

Thank you Beirut!!! If there's a place in this world where they know how to party: it's Beirut!! Check the highlights from this great party from the 'Armin Only Show' in Beirut. Video courtesy of the...

Armin Only Mirage Melbourne, NYE 2010, the roof literally came off! And you can (re)watch it here:

Rakesh made this great film for La Famiglia. This put a smile to out face over and over again! You can watch the film hier , and enjoy the after effect it has!     

For publisher 'Podium' and writer Kluun, Treat created a book trailer to promote the long awaited new book written by Kluun 'Haantjes' Amsterdam in 1998, we really went off our rockers...

The pictures don't lie (photo)  On December 31st at 24.00 hrs, the 'Felix Meritus' venue was exploding with energy. What an amazing party! Compliments to everyone who was there, you were the...

We wish you all a fabulous 2011. And we hope to see you at our next Treat. 2011 is gonna ROCK! Love, Sophie Louise & Marcel Pantera

Posso presentarle..... Eccoli. noi trattiamo sono i don della bevanda. Quindi nessuna parte senza di noi. In ogni caso abbiamo un sacco di significato in vecchi e nuovi.

We've finally come down a bit again from the Armin Only 'Mirage' première. It was a lot of hard work, but what a party! After all these months, it finally made it on stage. The audience went...

We've been yelling from the rooftops how proud we are that we've been asked to direct the “Mirage” show and to be part of this amazing team. After having written the concept and the...

The Buddha to Buddha book launch in the Supperclub last Saturday 6th of November, was a huge success! The fantastic audience hardly fit in the 'temple' we created! The press attention from RTL BLVD...

It’s needless to warn you that New Years Eve is already coming up again. However, we do need to let you know that things are changing. That the old times are no longer…. That the old...

Tuschinski rocked! We've had the reviews, it was new, strange, fun, long, vague and surprisingly it tasted like more! What an amazing location to spend a night. Frank Lammers was a true king and the...

Treat has been commissioned to direct the Armin Only World Tour by Alda Events. After the leader concept, the show concept and the storyline, we're now also joining the tour to direct the show on...

Treat is very busy creating plans for a smashing old & new party. We'll surprise you with an authentic, cannot-miss-this-event! There will be more info to follow, we just want you to...

The winners of the Ad Eaters Action are: Jonneke Rijsdijk, Jeroen Landsman, Isis Desumma, Anita Stam and Jip van Pas. Tickets are on their way, your way! See you Saturday, we can't wait!  

On November 6 Treat organised the book launch for the Budhha to Buddha brand in Amsterdam's famous Supperclub. The book presents and overview of the Budhha to Buddha years, featuring many Amsterdam...

After a fine, sunny Sunday afternoon in Doctors Inc garden, we'd like to present you this impression in pictures... but unfortunately camera's and press were not allowed to this secret soiree! Let's...

Dear contact and friends, Due to the bad weather forecast we unfortunately have to change the date for Drs Jani van Loghem's Cocktail de la Société that was scheduled tomorrow...

A whole night in the incredible Tuchinski building completed with a crazy amount of ads, can be a party in itself! The screening will be leading, but it will also be a happy chaos, with all creative...

A special Friday afternoon cocktail is being planned somewhere, perhaps a beautiful terras somewhere in Amsterdam South? A password will be needed to attend. An exclusive get together you will...

Alda Evenst has commissioned Treat to also creatively direct the Armin Only World Tour. After creating the concept for the leader, the concept of the show, we've also been asked to write the...

We like to believe we're good at many things. And we like to show this too! Don't forget to write down the 2nd of October in your diary for an allnighter ad film fest at the Tuschinski in Amsterdam....

Treat created the concept and the script for the announcement of the Armin Only World Tour 2010/2011. We also directed, edit was made by Dancefoundation. Camera and light, Rene Kramers and Laurens...

It all started somewhere in 1998, a chance meeting between Marcel and Sophie. This meeting took place at a wild party ('where else could it take place?') Marcel as prolific party organiser, Sophie...