After 18 years already, Dance Valley is a true rebellious veteran among the Dutch Festivals. Because of the rise in festivals over the past few years, they came up with an emergency stunt for their 2011 edition: two tickets for the price of one. As competition remained fierce for dance festivals and a new and fresh look and feel needed, Treat was asked to put Dance Valley back on the map starting with the 2012 edition. Treat Amsterdam, became responsible for a new look ‘n feel, concept, marketing and strategy. After half a year of full on work, we reached all of the goals, and it could be concluded: Dance Valley is here to stay! For more substantial input about our turn-around approach, you can always contact us. For now, we’d like to leave you with the enjoyment of this after movie.