• “We should all start to live before we get too old.”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “Happiness is a mood, not a destination”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Create your own sunshine!”
    – Treat

SERVICES.

Storytelling. It is the holy grail of todays marketing, art, education, charity and even politics. Everyone is looking for that new, powerful, positive narrative that stimulates and reaches their target audience.

But when is it truly effective? And when does it touch you? Not in your head, but in your heart… When does it become magic?

We’re in it for the magic. We’re in love with the synergetic energy that arises when people come together and share an experience in which everything is right. These moments are so special that you will always remember them. To us, that energy is ‘the magic’.

We’re magic makers. We create dreams, make up stories that you can experience and give you memories that last. We make ‘the magic’!

We are Treat. Treat is a creative agency that specializes in experience concepts. We thrive on the extraordinary and unprecedented in order to enable brands to reach their targeted audience in an engaging and durable way. 

  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “We should all start to live before we get too old.”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Happiness is a mood, not a destination”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “We should all start to live before we get too old.”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “What would the night be if we had no courage”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat

Latest News.

Check out all our news here.

CLIENTS & FRIENDS

Bio.

Marcel Pantera.

marcel@treat-amsterdam.nl

Typical extrovert. 30’s tattoo enthusiast. Wannabe literature specialist. Subtly charmingly clumsy, inimitable thinker. High Heels lover.

Marcel was the man behind Pantera Productions (the organization to which he thanks his name). Initially Pantera Productions was based in Ibiza and Mallorca, but moved to Amsterdam in ’94. The famous Pantera Dancers “The Million $ Babes” travelled the world in the 90’s. Their groundbreaking shows, party’s and events in Miami, Istanbul, Milan, Athens, Cannes led Pantera to global fame in the entertainment industry. Pantera Productions existed until 1998, after that Marcel became art director at ID&T. In this role he created Mysteryland and the world famous Sensation and headed the creative team that further developed theses groundbreaking concepts.  

Being a mood & art director he also worked with brands such as Vodafone, Schweppes, Unilever, Bacardi, Diesel, Moet & Chandon and the Edison Pop Awards (the Dutch Grammy’s), just to name a few. Most famous was his now jazz festival; Maison Royale. Marcel never sticks to old tricks when it comes to entertaining guests… Take Nightwriters for instance; an event full of flavor and fun with ‘stand-up writers’ he started in collaboration with best-selling author Kluun. These authors use their storytelling skills to give you a night you won’t soon forget…write and roll baby!

When it comes to creating the right atmosphere Marcel stresses the importance of qualitatively fitting hospitality. In our quest for quality and the subsequent desire to safeguard all facets of our projects we have acquired a share in The Fabulous Shaker Boys; a remarkable cocktail agency that has been the industry leader and innovator for over 14 years. The company regularly crosses borders and can be found at over 400 events each year. The Fabulous Shaker Boys have been hospitality tastemakers at many of Treat’s adventures in the past, and we look forward to many more memorable projects in the future. 

Nowadays Marcel Pantera is Amsterdam’s hottest mood director with his company Treat. Treat develops cutting-edge, sensual and unforgettable entertainment concepts (both on & offline). With these concepts Treat meets the growing demand for high quality entertainment where music, mood, setting, form and the guests are all crucial to success. 

“I don’t throw party’s; I design dreams and make memories.”   Marcel Pantera