• “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “We should all start to live before we get too old.”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat

SERVICES.

Storytelling. It is the holy grail of todays marketing, art, education, charity and even politics. Everyone is looking for that new, powerful, positive narrative that stimulates and reaches their target audience.

But when is it truly effective? And when does it touch you? Not in your head, but in your heart… When does it become magic?

We’re in it for the magic. We’re in love with the synergetic energy that arises when people come together and share an experience in which everything is right. These moments are so special that you will always remember them. To us, that energy is ‘the magic’.

We’re magic makers. We create dreams, make up stories that you can experience and give you memories that last. We make ‘the magic’!

We are Treat. Treat is a creative agency that specializes in experience concepts. We thrive on the extraordinary and unprecedented in order to enable brands to reach their targeted audience in an engaging and durable way. 

  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Need an escape from reality?”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “We should all start to live before we get too old.”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “We should all start to live before we get too old.”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat

Latest News.

Check out all our news here.

CLIENTS & FRIENDS

    Bio.

    Marcel Pantera.

    marcel@treat-amsterdam.nl

    Typical extrovert. 30’s tattoo enthusiast. Wannabe literature specialist. Subtly charmingly clumsy, inimitable thinker. High Heels lover.

    Marcel was the man behind Pantera Productions (the organization to which he thanks his name). Initially Pantera Productions was based in Ibiza and Mallorca, but moved to Amsterdam in ’94. The famous Pantera Dancers “The Million $ Babes” travelled the world in the 90’s. Their groundbreaking shows, party’s and events in Miami, Istanbul, Milan, Athens, Cannes led Pantera to global fame in the entertainment industry. Pantera Productions existed until 1998, after that Marcel became art director at ID&T. In this role he created Mysteryland and the world famous Sensation and headed the creative team that further developed theses groundbreaking concepts.  

    Being a mood & art director he also worked with brands such as Vodafone, Schweppes, Unilever, Bacardi, Diesel, Moet & Chandon and the Edison Pop Awards (the Dutch Grammy’s), just to name a few. Most famous was his now jazz festival; Maison Royale. Marcel never sticks to old tricks when it comes to entertaining guests… Take Nightwriters for instance; an event full of flavor and fun with ‘stand-up writers’ he started in collaboration with best-selling author Kluun. These authors use their storytelling skills to give you a night you won’t soon forget…write and roll baby!

    When it comes to creating the right atmosphere Marcel stresses the importance of qualitatively fitting hospitality. In our quest for quality and the subsequent desire to safeguard all facets of our projects we have acquired a share in The Fabulous Shaker Boys; a remarkable cocktail agency that has been the industry leader and innovator for over 14 years. The company regularly crosses borders and can be found at over 400 events each year. The Fabulous Shaker Boys have been hospitality tastemakers at many of Treat’s adventures in the past, and we look forward to many more memorable projects in the future. 

    Nowadays Marcel Pantera is Amsterdam’s hottest mood director with his company Treat. Treat develops cutting-edge, sensual and unforgettable entertainment concepts (both on & offline). With these concepts Treat meets the growing demand for high quality entertainment where music, mood, setting, form and the guests are all crucial to success. 

    “I don’t throw party’s; I design dreams and make memories.”   Marcel Pantera