citizenM started as an observation: the world has seen the evolution of a new type of traveler, but the hotel industry hasn’t adapted. The popular hotel chain known for its “affordable luxury for the people” offers lodging for all the Mobile Citizens of the World. Those who travel the world with big hearts and wide eyes, those who are independent, yet united by a love of the five continents.

As creative adventurers and global tastemakers, Treat Amsterdam has been approached by citizenM to develop a creative concept to be incorporated in future launch events of upcoming citizenM locations. Within this concept, the company’s opening events will become part of a united citizenM concept, including a comprehensive narrative that will embody the brand values.