george-no-5-zandvoort-treat-amsterdamTreat will take on the entire rebranding and mood management for all George venues, with George No.5 in Zandvoort as the benchmark for the entire brand. Mood management is an unique way of managing any kind of event; and it’s Treat’s way of making sure everything is as it should be.

As with all of our concepts, Treat will be writing and integrating the vision and strategy with a tailor made storyline and will be paying special attention to the entire program.

George has opened many successful restaurants, and now Treat will be helping George to really focus on building the brand.

All in all a summer to look forward to!