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Whitepaper: Nederland Festivalland.

Posted in - NEWS
on March 23rd, 2020
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Hoe verhoudt de evenementen-industrie zich in het Post-Corona (COVID-19) tijdperk? De entertainmentindustrie wordt nu hard getroffen, dus is het belangrijk om naar de toekomst te kijken. Wat wil de bezoeker straks van ons?

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Momo 10 year anniversary.

Posted in - CONCEPT & EVENTS & NEWS
on October 20th, 2018
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After many success restaurant formulas in Amsterdam like the top notch Duchess, Mr Porter and Izakaya, international entrepreneur Yossi Eliyahoo celebrates the first major 10 year anniversary with the first born fushion restaurant Momo.

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Festivals and the art of storytelling.

Posted in - NEWS
on July 24th, 2018
0 Comments

Going to an event is much more than just listening to music. The adventure, the encounters, the surprises, drinking, going out with your friends, the anticipation, dancing, a little swinging in the chandeliers and having fun are all just as important.

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  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “We should all start to live before we get too old.”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “What would the night be if we had no courage”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski

SERVICES.

In order to create a concept that will not only reach, but indeed move your audience, we search for the tangible values and the true identity of an artist, brand or event in the concept phase. We are convinced that the true value of a brand cannot be limited to the mere numbers and figures of traditional market research, as they live in the hearts and minds of the people. We believe that brands that are able to touch their audiences’ hearts will find their way to their heads.

By doing so, the foundation of our concepts is always based on sparking a genuine emotion.

As storytellers and mood managers, showmanship is key to bring an experience to life. Treat’s ‘show’ element encompasses the entire process of exciting an audience and starts as early as the very first point of contact or communication.

We are experts in using storytelling to lure the audience into the world of your brand.

  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “We should all start to live before we get too old.”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “What would the night be if we had no courage”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “We should all start to live before we get too old.”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “What would the night be if we had no courage”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski

Bio.

Marcel Pantera by RVDA

Marcel Pantera.

marcel@treat-amsterdam.nl

Typical extrovert. 30’s tattoo enthusiast. Wannabe literature specialist. Subtly charmingly clumsy, inimitable thinker. High Heels lover.

Marcel was the man behind Pantera Productions (the organization to which he thanks his name). Initially Pantera Productions was based in Ibiza and Mallorca, but moved to Amsterdam in ’94. The famous Pantera Dancers “The Million $ Babes” travelled the world in the 90’s. Their groundbreaking shows, party’s and events in Miami, Istanbul, Milan, Athens, Cannes led Pantera to global fame in the entertainment industry. Pantera Productions existed until 1998, after that Marcel became art director at ID&T. In this role he created Mysteryland and the world famous Sensation and headed the creative team that further developed theses groundbreaking concepts.  

Being a mood & art director he also worked with brands such as Vodafone, Schweppes, Unilever, Bacardi, Diesel, Moet & Chandon and the Edison Pop Awards (the Dutch Grammy’s), just to name a few. Most famous was his now jazz festival; Maison Royale. Marcel never sticks to old tricks when it comes to entertaining guests… Take Nightwriters for instance; an event full of flavor and fun with ‘stand-up writers’ he started in collaboration with best-selling author Kluun. These authors use their storytelling skills to give you a night you won’t soon forget…write and roll baby!

When it comes to creating the right atmosphere Marcel stresses the importance of qualitatively fitting hospitality. In our quest for quality and the subsequent desire to safeguard all facets of our projects we have acquired a share in The Fabulous Shaker Boys; a remarkable cocktail agency that has been the industry leader and innovator for over 14 years. The company regularly crosses borders and can be found at over 400 events each year. The Fabulous Shaker Boys have been hospitality tastemakers at many of Treat’s adventures in the past, and we look forward to many more memorable projects in the future. 

Nowadays Marcel Pantera is Amsterdam’s hottest mood director with his company Treat. Treat develops cutting-edge, sensual and unforgettable entertainment concepts (both on & offline). With these concepts Treat meets the growing demand for high quality entertainment where music, mood, setting, form and the guests are all crucial to success. 

“I don’t throw party’s; I design dreams and make memories.”   Marcel Pantera

 

CLIENTS & FRIENDS