• “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “We should all start to live before we get too old.”
    – Treat
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “What would the night be if we had no courage”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 

SERVICES.

Storytelling. It is the holy grail of todays marketing, art, education, charity and even politics. Everyone is looking for that new, powerful, positive narrative that stimulates and reaches their target audience.

But when is it truly effective? And when does it touch you? Not in your head, but in your heart… When does it become magic?

We’re in it for the magic. We’re in love with the synergetic energy that arises when people come together and share an experience in which everything is right. These moments are so special that you will always remember them. To us, that energy is ‘the magic’.

We’re magic makers. We create dreams, make up stories that you can experience and give you memories that last. We make ‘the magic’!

We are Treat. Treat is a creative agency that specializes in experience concepts. We thrive on the extraordinary and unprecedented in order to enable brands to reach their targeted audience in an engaging and durable way. 

  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “We should all start to live before we get too old.”
    – Treat
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “Happiness is a mood, not a destination”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “What would the night be if we had no courage”
    – Treat
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “Need an escape from reality?”
    – Treat
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Create your own sunshine!”
    – Treat
  • “Twinkle, twinkle little star... Point me to the nearest bar”
    – Mariken van Steen
  • “On stage I make love to twenty five thousand people; and then I go home alone”
    – Janis Joplin 
  • “Need an escape from reality?”
    – Treat
  • “Create your own sunshine!”
    – Treat
  • “Moods are much like waves, let’s choose which ones to surf”
    – Treat
  • “In daytime vulgarity is the ugliest word.. what about in the night?”
    – Treat
  • “Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”
    – Sophia Loren 
  • “Embrace the night like no other, until the first sneaky sunshine reveals your true nature..”
    – Treat
  • “Some people never go crazy; what truly horrible lives they must lead”
    – Charles Bukowski
  • “We are day dreamers with an uncontrollable desire to return to la la land”
    – Treat
  • “She who leaves a trail of glitter is never forgotten”
    – Trisha Yousefi
  • “Being on the dancefloor is a radical and desirable act”
    – Treat
  • “Darling, these legs aren't so beautiful, I just know what to do with them.”
    – Marlene Dietrich
  • “Never apologize for having high standards. People who really want to be in your life will rise up to meet them. ”
    – Treat
  • “Don't cry because it's over, smile because you were there”
    – Treat
  • “There is some demon in us, waiting to have its time.”
    – Treat
  • “When fantasy becomes your all time necessary we welcome you with open arms”
    – Treat
  • “We should all start to live before we get too old.”
    – Treat
  • “Happiness is a mood, not a destination”
    – Treat
  • “If you can’t fix it with duct tape or a martini; it ain’t worth fixing.”
    – Treat
  • “Life is sweet, say thank you and celebrate”
    – Treat
  • “In order to be irreplaceable one must always be different.”
    – Coco Chanel
  • “Well behaved woman don't make history.”
    – Mariken van Steen
  • “Sharing a rush with thousands of people is one of the biggest treats in the world”
    – Treat
  • “What would the night be if we had no courage”
    – Treat

Latest News.

Check out all our news here.

CLIENTS & FRIENDS

Bio.

Marcel Pantera.

marcel@treat-amsterdam.nl

Typical extrovert. 30’s tattoo enthusiast. Wannabe literature specialist. Subtly charmingly clumsy, inimitable thinker. High Heels lover.

Marcel was the man behind Pantera Productions (the organization to which he thanks his name). Initially Pantera Productions was based in Ibiza and Mallorca, but moved to Amsterdam in ’94. The famous Pantera Dancers “The Million $ Babes” travelled the world in the 90’s. Their groundbreaking shows, party’s and events in Miami, Istanbul, Milan, Athens, Cannes led Pantera to global fame in the entertainment industry. Pantera Productions existed until 1998, after that Marcel became art director at ID&T. In this role he created Mysteryland and the world famous Sensation and headed the creative team that further developed theses groundbreaking concepts.  

Being a mood & art director he also worked with brands such as Vodafone, Schweppes, Unilever, Bacardi, Diesel, Moet & Chandon and the Edison Pop Awards (the Dutch Grammy’s), just to name a few. Most famous was his now jazz festival; Maison Royale. Marcel never sticks to old tricks when it comes to entertaining guests… Take Nightwriters for instance; an event full of flavor and fun with ‘stand-up writers’ he started in collaboration with best-selling author Kluun. These authors use their storytelling skills to give you a night you won’t soon forget…write and roll baby!

When it comes to creating the right atmosphere Marcel stresses the importance of qualitatively fitting hospitality. In our quest for quality and the subsequent desire to safeguard all facets of our projects we have acquired a share in The Fabulous Shaker Boys; a remarkable cocktail agency that has been the industry leader and innovator for over 14 years. The company regularly crosses borders and can be found at over 400 events each year. The Fabulous Shaker Boys have been hospitality tastemakers at many of Treat’s adventures in the past, and we look forward to many more memorable projects in the future. 

Nowadays Marcel Pantera is Amsterdam’s hottest mood director with his company Treat. Treat develops cutting-edge, sensual and unforgettable entertainment concepts (both on & offline). With these concepts Treat meets the growing demand for high quality entertainment where music, mood, setting, form and the guests are all crucial to success. 

“I don’t throw party’s; I design dreams and make memories.”   Marcel Pantera